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Enhancing taste through sound in an immersive tasting room
SKILLS
- Musical composition
- Sound Design
- Spatial mixing
- Sound installation
- Luxury
MADE FOR
Discover the project
https://d3dh56ffonb1al.cloudfront.net/Krug+Espace+de+degustation/Vin+n%C2%B01.wav
Listen to the sound creation
https://d3dh56ffonb1al.cloudfront.net/Krug+Espace+de+degustation/Vin+n%C2%B02.wav
Listen to the sound creation
https://d3dh56ffonb1al.cloudfront.net/Krug+Espace+de+degustation/Vin+N%C2%B03.wav
Listen to the sound creation
Creative brief
The Krug oenology team collaborated with Ircam's Perception et Design Sonores research team and composer Roque Rivas to create an immersive sound space in the new tasting room at Maison Krug in Reims. They translated oenological vocabulary into sound vocabulary, creating 10 soundscapes to represent the Champagne regions. Spatialization and diffusion were based on Ircam Spat software, with custom Amadeus loudspeakers. This unique multi-sensory experience highlights the interaction between hearing and taste.
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When the sound of a cork influences the taste of wine: the unsuspected impact of sound experience
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