LBE: the new generation of immersive experiences

What are LBE experiments?

LBEs (Location Based Entertainment) are multi-sensory leisure activities designed to be experienced in a dedicated location, with a dedicated spatial configuration. Sometimes contemplative, often interactive and playful, they can be combined with virtual reality, augmented reality or mixed reality (virtual + augmented) devices.

An LBE offers the public a captivating immersive experience that couldn't take place anywhere else! In particular, it couldn't be enjoyed at home, from the comfort of your sofa. An LBE experience implies a journey, a visit, a physical presence. It's not remote leisure, it's truly face-to-face leisure.

The audience will find itself immersed, all its senses in action, in an exhibition, a concert, a film, a story, an artistic performance, a theme park attraction, an escape game, an orienteering race, an excursion, an adventure, a role-playing game...

And these LBE experiences can even be offered to your customers at an existing point of sale, or during an event organized in a specific location.

With LBEs, the key words are user experience, audience engagement and interaction - all while making the most of state-of-the-art digital technologies.

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Immersion through sound

In a multi-sensory LBE experience, immersion is not limited to the visual aspect: the importance of sound is considerable, even preponderant. When well conceived, sound design becomes a vector of emotion and meaning. It transforms an ordinary visual scene into a captivating and memorable adventure.

Yes, sound is at the heart of any immersive LBE experience. And Ircam amplify customers understand this.

For these LBE experiences, we've developed dynamic, spatialized, ultra-precise immersive sound with a unique listening quality. The sound literally envelops the spectators, whatever their position in the audience.

Thanks to advanced sound spatialization technologies, we are able to configure multidirectional loudspeakers that project sound evenly throughout the space. Sound is processed in real time to adapt to the natural and architectural characteristics of the venue. This approach enables complete immersion of the audience, who intimately perceive every musical note and every nuance of sound.

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How can you create a memorable immersive LBE experience for your customers?

There's nothing like an immersive, multi-sensory LBE experience to develop your sound marketing, increase customer or audience engagement and leave a lasting impression on their minds.  

Both a sound identity agency and an acoustic design office, Ircam amplify 's expertise goes far beyond the creation of a sound signature or musical identity : we help you design and produce unforgettable immersive LBE experiences.

Our credo: local experience, global impact!

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