Focused Sound. Expansive Impact.
Create unforgettable moments through the power of directional sound. Grab attention, spark emotion, and turn every encounter into an experience.
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Sonic Bloom is not just a speaker. It’s an exclusive, ultra-directional audio system that transforms retail spaces into immersive brand moments. Sound becomes space — precisely targeted, highly localized, and confined to where you want it, guiding attention and emotion without overwhelming the environment.
Effortless to install. Powerful at scale.
Why directional sound works
Designed for exceptional pieces, Sonic Bloom turns every jewel, timepiece, fragrance or collectible into a sensory revelation.
Catch wandering eyes — and ears. Directional sound turns casual passers-by into active listeners by delivering audio precisely where it matters.
Like a spotlight for the ears, it isolates sound in a defined area, creating immersive micro-spaces without disrupting the rest of the environment.
Built on cutting-edge psychoacoustic research, our system transforms this immersive sound experience into measurable emotional impact — not just surface-level wow.
Seamlessly combines with scent, light, or motion design. Directional sound becomes a bridge between senses, anchoring the moment in memory.
Adapt your sound design in real-time — by location, by product, or by moment. Sound becomes a strategic tool for contextual storytelling.
From quiet intimacy to high-traffic spectacle
Flagship & luxury boutiques
Turn every product discovery into a sensory ritual. Guide attention to key pieces, unveil stories, or elevate a moment of interaction — all without disturbing the ambiance.
Malls & storefronts
Cut through the noise. Spark engagement and create memorable micro-experiences that not only captivate — but convert, by driving visitors directly in-store.
Heritage & exceptional venues
Whether it’s a private showroom, an exhibition, or a high-profile event, Sonic Bloom adds an invisible layer of emotional connection.
Pop-ups & events
From trade shows to luxury exhibitions, Sonic Bloom transforms temporary spaces into focused, high-impact brand experiences.
Crafted Sound
Experiences
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The tech behind
Sonic Bloom
Sonic Bloom uses directional sound — a focused beam of audio, like a ray of light. Only those in the targeted zone hear it, creating an intimate, immersive experience in any open space.
Frequently asked
questions
What equipment is required, and is the system wireless?
We do not recommend using wireless systems for this setup due to reliability and stability concerns.
Each sound shower requires:
- A media player (such as an iPad or a dedicated player provided as an option)
- Basic power supply
- Standard cabling for connection
For more specific details about space requirements or technical specifications, we recommend scheduling a call with our technical advisor, Jean-Yves Leporcher.
How loud is the sound, and will it startle visitors? Can it be turned off?
The sound is highly directional and adjustable via the unit’s control settings — it behaves very much like a focused “shower” of sound.The audio is carefully selected to avoid abrupt or unpleasant surprises, so it won’t startle visitors.Each sound shower is independent and can be turned off by stopping playback from the associated media player.
How are the sound showers activated and deactivated?
Sound showers are equipped with built-in infrared sensors that detect the presence of a visitor. When someone is nearby, the unit automatically unmutes and plays audio. When no one is present, it mutes itself — but the audio track continues playing in the background.While the speaker itself does not control the media player, it can be paired with a compatible player that also uses presence detection to either start or reset the audio file when movement is detected.Note: Activation based on store opening and closing times must be configured separately.
What kind of audio content works best?
Sonic Bloom works with voice-overs, ambient sound design, music, or branded audio cues. Whether you're telling a story, guiding a visitor, or creating atmosphere, we help tailor the content to your space and goals.
Can Sonic Bloom be installed outdoors?
Yes. While it’s primarily designed for indoor use, we offer outdoor-ready configurations depending on the conditions (e.g. weatherproof enclosures, mounting systems). Our team will advise based on your specific context.
Can it be combined with other sensory technologies (lighting, scent, video…)?
Absolutely. Sonic Bloom is often integrated into multi-sensory experiences — combining sound with scent diffusion, dynamic lighting, interactive screens, or object detection. We can co-design a layered, immersive scenography with your creative team or partners.
Can the sound interfere with background music or in-store audio systems?
Not at all. Sonic Bloom operates independently from your ambient sound system and targets only specific locations. It creates isolated audio bubbles that coexist seamlessly with your existing soundscape.
Will the sound disturb the rest of the space?
No. Sonic Bloom uses ultra-directional sound technology — like a beam of audio projected in a straight line. Only visitors standing within the designated zone will hear the content. No noise pollution, no audio overlap with other elements in your space.
