Christian Dior Couture
Creative brief
Dior's Christmas at Montaigne is a sonic and visual adventure that marks a new stage in the collaboration between Ircam Amplify and Dior. We were given the opportunity to transpose the world of Dior to an iconic location: 30 Avenue Montaigne, right in the heart of Paris. Our mission: to bring the Christmas windows to life with an immersive, outdoor sound experience, capturing the attention of passers-by while immersing them in a fairytale atmosphere.We worked with Dior's Visual Merchandising team to create a sound universe in perfect harmony with the visual creations. Every detail was worked on to ensure that the sound perfectly accompanied the mechanical animations, the light decorations and the general atmosphere of the window displays. The technical installation, carried out with our partner, rose to the challenge of providing impeccable outdoor sound diffusion in an emblematic and demanding environment. The result: enchanting window displays, a captivated public and total immersion in the Dior universe.
