Paris Fashion Week 2025
Sound design
Sonic Bloom
Sound Architecture
Creative brief
To elevate the sensory dimension of a high-profile fashion event during Paris Fashion Week 2025, Ircam Amplify was invited to bring innovation to the forefront of the experience. The ambition: to transform the way audiences engage with messages, brands, and emotions through sound.
By deploying directional sound showers, Ircam Amplify created intimate zones of focused listening within a bustling environment allowing guests to hear exclusive content, storytelling, and messages in a uniquely personal way.
This integration of the cutting-edge “Sonic Bloom” technology offered a new form of engagement, where sound became a medium for connection, meaning, and emotion. A subtle yet powerful layer that redefined how sound can enhance storytelling and experience design in the world of fashion.
