Lacoste
SPEAK® Framework
Sonic Concept Book
Sound design
Sound architecture


Creative brief
For Lacoste’s flagship store on the Champs-Élysées, we designed a bespoke outdoor sound installation that brings the winter scenography to life and immerses passers-by in the brand’s universe. Inspired by Lacoste’s creative pillars snowy landscapes, tennis heritage, and the joyful spirit of Christmas we crafted a sonic environment blending alpine ambiences with dynamic, modern gestures echoing the brand’s energy. Integrated seamlessly into the store’s façade, the immersive audio system was engineered, tested, and calibrated on-site to deliver optimal diffusion in the heart of Paris.
The result: a refined and festive sound experience that enhances the Champs-Élysées atmosphere while reinforcing Lacoste’s identity through sound.


