Fashion & Leather Goods
Directional sound
Immersive sound
Offline experience
Retail
Visual merchandising

Lacoste

#PlayfulElegance – A winter sonic story for Lacoste
Methods & Expertise

SPEAK® Framework
Sonic Concept Book

Product & Equipment

Sound design
Sound architecture

Playful Elegance🐊
Lacoste
01/01
Track Title
Album name

Creative brief

For Lacoste’s flagship store on the Champs-Élysées, we designed a bespoke outdoor sound installation that brings the winter scenography to life and immerses passers-by in the brand’s universe. Inspired by Lacoste’s creative pillars snowy landscapes, tennis heritage, and the joyful spirit of Christmas we crafted a sonic environment blending alpine ambiences with dynamic, modern gestures echoing the brand’s energy. Integrated seamlessly into the store’s façade, the immersive audio system was engineered, tested, and calibrated on-site to deliver optimal diffusion in the heart of Paris.

The result: a refined and festive sound experience that enhances the Champs-Élysées atmosphere while reinforcing Lacoste’s identity through sound.

They trusted us