L'Oréal
SPEAK® Framework
Sonic Concept Book
Psychoacoustic
Sound creation
Sound architecture

Creative brief
Le Visionnaire is L'Oréal's historic headquarters in the heart of Paris, entirely redesigned in 2023. Ircam amplify had already created three sound ambiances there, to accompany different moments of life in the space: concentration, creativity and interaction.
In September 2026, the collaboration continued with a new project: a sculpture two meters in diameter, commissioned by L'Oréal and designed by Aksel Oz. It stands at the foot of the building's monumental staircase.
Ircam amplify turned the sculpture into a sound source. Two invisible actuators make the work vibrate at regular intervals, and its resonance spreads through the entrance hall of Le Visionnaire.
Sound gives the work an extra dimension, and the entrance hall a new sensory presence.
Photos: Éric Mercier

