L'Oréal
#Le Visionnaire - A soundscape for innovation
Methods & Tools
SPEAK® Framework
Sonic Concept Book
Psychoacoustic
Tech & Equipment
Sound Design
Sound architecture
Elevation
Soothing
Discovery
01/01
Track Title
Creative brief
14, rue Royale, L'Oréal's historic address, becomes Le Visionnaire. 4,200 square meters dedicated to transmission and innovation to grasp what is beginning and create the future of beauty. To encourage creativity and exchanges between L'Oréal employees, Ircam Amplify imagined three sound ambiances for the three emblematic areas of this new space. Three rich, varied and complementary compositions for three different working moments. Sound creations straight from the imagination of L'Oréal's creative team and Ircam Amplify's sound designers.
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