Guerlain

Following on from the work carried out for the ‘Olfactory Symphonies’ operation (Shalimar), the sound of the Angélique noire fragrance offers visitors an immersive online experience featuring multi-sensoriality. On the page, an audio player lets visitors listen to the fragrance symphony created by our teams. This multi-sensory approach creates depth on a page that usually emphasises the visual, and transforms browsing into an immersive experience likely to significantly improve browsing data and key metrics, as is very often the case with our customers (see our last study on the subject).

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