LVMH

For this exclusive in-house event for the LVMH group, we developed an immersive sound identity, designed to accompany key decision-makers on a sonic journey that encourages openness, exchange, and reflection around innovation.‍Objectives: To create a unique soundscape that blends into the sophisticated atmosphere of the event while stimulating openness to new ideas. The challenge was to use sound not just to accompany, but to anchor every key moment of the programme, from the welcome to the launch of the exchange sessions.‍Creative process: We began with an immersion phase, analysing the values and DNA of the event to derive a distinct sound signature. Each sound was designed to reflect the pillars of the event: luxury, avant-garde and timelessness. This involved working closely with the organisers to adapt the soundtrack to the highlights of the event, in order to harmonise the sound with the message of each session.

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