IFF

Developed in collaboration with Ircam Amplify, the sound, entitled "World of scents", illustrates IFF's creative and innovative ambitions, as well as the human emotion they seek to evoke.To create this sound logo, the IFF and Ircam Amplify teams used the SPEAK method to convey IFF's values and vision:The human, at the heart of IFF's concerns, embodied by songs and voices.Transparency and harmony, conveyed by crystal-clear sound textures, exaltation and modernity, by lively, invigorating rhythms, and cultural diversity, thanks to timeless ethnic instruments supported by reggaeton-inspired rhythms.

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