TAG Heuer

TAG Heuer partnered with Ircam Amplify to engineer a refined sound and haptic signature for the new TAG Heuer Connected Calibre E5. Working closely with both the design and technical teams, the collaboration ensured perfect alignment between creative intention and technological implementation. Guided by a psychoacoustic study, the project defined a precise and elegant sensory language to elevate every key interaction. By thoughtfully optimizing for the specificities of the watch’s miniature embedded environment, the teams crafted coherent audio cues and finely tuned haptic feedback tailored to its speaker and linear haptic motor. The outcome is a sophisticated, high-end sensory signature that blends innovation, emotion, and TAG Heuer’s horological excellence.

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