C.D. Peacock
#Corridor of Heritage – When heritage speaks through sound
Methods & Expertise
Sonic Concept Book
Sound design
Sound architecture
Product & Equipment
Sonic Bloom
Corridor of Heritage
01/01
Track Title
Creative brief
Founded in 1837, C.D. Peacock is one of the largest luxury watch retailers in the United States. When the brand decided to reimagine its flagship customer experience in the heart of historic Chicago, it came to Ircam Amplify with a simple question: what should 188 years of history sound like?
The answer: seven immersive sound experiences, each designed for a dedicated space within the store. Every corner of this nearly bicentennial flagship now has its own voice: discreet, heritage-driven, and singular.
At C.D. Peacock, sound is not an ambiance or a decorative layer. It creates an experiential device and transmits a story.
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