Viktor & Rolf

#Turn Up the heat - A digital experiment for Spicebomb Infrared

Methods & Tools

SPEAK® Framework Psychoacoustic ROI/ROX UX

Tech & Equipment

Sound design

Turn Up The Heat

Viktor&Rolf

01/01

Track Title

Album name

Creative brief

At a time when physical sales outlets are being replaced by digital ones, how can the emotion of a fragrance be conveyed and sold? Ircam amplify, IFF (International Flavors & Fragrances) the world leader in fragrance creation, and VIKTOR&ROLF Fragrances (L'Oréal) have collaborated to launch the new men's fragrance Spicebomb Infrared. SpiceBomb Infrared is the hottest, spiciest fragrance ever created by Viktor & Rolf Fragrances, taking up the challenge of its slogan: ‘Turn up the Heat’. Ircam amplify designed the Infrared sound to deliver exactly the same sensations as you feel when you smell the fragrance: ‘a sound and a fragrance that turn up the heat’.  A unique and original dual scientific approach by IFF and Ircam amplify to succeed in creating the coherence of the sensation provoked by sound and smell.

Explore the study conducted as part of this project, along with the key performance indicators.

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