IFF

#The Color of Fragrance - A sound experience for the World Perfumery Congress

Methods & Expertise

SPEAK® Framework
Polysensoriality
Psychoacoustic

Product & Equipment

Sound design
Sound architecture

Stimulated

IFF

Relaxed

IFF

01/01

Track Title

Album name

Creative brief

For the World Perfumery Congress (WPC) and in collaboration with IFF, Ircam Amplify designed two original sound compositions inspired by two olfactory creations developed by IFF’s teams . Each fragrance was also linked to a distinct color palette, forming a complete sensory narrative. One soundscape, associated with vibrant green and yellow tones, embodied stimulation and energy. The second, built around pastel blues and soft pinks, evoked relaxation and calm. Through this immersive approach, we demonstrated once again how sound can translate the emotional dimension of scent, offering a deeper, more intuitive connection with fragrance creation.

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