Krug
#Tasting Sounds - Echoes of terroir
Methods & Tools
SPEAK® Framework
Polysensoriality
Tech & Equipment
Sound architecture
Sound Design
The sound tasting area (1)
The sound tasting area (2)
The sound tasting area (3)
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Track Title
Creative brief
The Krug oenology team collaborated with Ircam's Perception et Design Sonores research team and composer Roque Rivas to create an immersive sound space in the new tasting room at Maison Krug in Reims. They translated oenological vocabulary into sound vocabulary, creating 10 soundscapes to represent the Champagne regions. Spatialization and diffusion were based on Ircam Spat software, with custom Amadeus loudspeakers. This unique multi-sensory experience highlights the interaction between hearing and taste.
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