Guerlain Shanghai

#Angélique Noire - the fragrance you can hear

Methods & Expertise

SPEAK® Framework
Polysensoriality

Product & Equipment

Sound design
Sonic Bloom

Symphonie Olfactive - Angélique Noire

Guerlain

01/01

Track Title

Album name

Creative brief

In the wake of the “Symphonie Olfactive” experience created for Guerlain’s iconic fragrance Shalimar and unveiled at VivaTech 2025, Ircam Amplify has gone one step further by imagining the unique sound universe of Angélique Noire.

Revealed exclusively in Shanghai, this pioneering installation transforms the act of shopping into an unprecedented multisensory journey. Each olfactory note of the fragrance resonates through a carefully designed soundscape, offering visitors the chance not only to smell, but also to hear the very essence of Guerlain’s creation.

This fusion of science, artistry, and technology elevates the customer experience, opening new ways of exploring perfumery where sound and scent intertwine to awaken the senses.

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