Guerlain Shanghai

#Angélique Noire - the fragrance you can hear

Methods & Tools

SPEAK® Framework Polysensoriality

Tech & Equipment

Sound design Sonic Bloom

Symphonie Olfactive - Angélique Noire

Guerlain

01/01

Track Title

Album name

Creative brief

To enhance the experience of discovering its creations, Guerlain called on Ircam Amplify with a strong ambition: to make you hear what you smell. Together, we came up with Symphonie Olfactive, an immersive and interactive installation in which each note of the fragrance comes to life through a dedicated sound universe. An unprecedented alchemy between science, emotion and technology, designed to make the olfactory identity resonate through sound.‍Presented for the first time at VivaTech 2025 as an event activation, the experience took on its full dimension in the iconic boutique on the Champs-Élysées. This sensory installation is designed to enrich the customer journey in-store, offering a new way to explore fragrance through listening.

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