Sound in e-commerce: boosting engagement and conversion
Table of contents
Ready to elevate your experience through sound?
Keys takeaways
- Sound Design Has a Measurable Impact on User Behavior and Conversion
- Scientific Methodology Validates the Power of Sound
- Audio Has a Stronger Impact on High-Intent Users
- Sound Captures Attention and Drives Emotional Engagement
At Ircam amplify, we conducted an unprecedented study to concretely measure the impact of sound on user experience and conversion. And the results are clear:
🚀 +7% conversions
📉 -33% bounce rate
⏳ +45% time spent on page
Thanks to an ultra-precise sound design, Fitness Park boosted its online conversions by +7% by integrating an immersive audio environment on its site.
🔬 A rigorous methodology
The study is based on a scientific approach combining quantitative data, consumer insights and neuroscientific analysis, carried out in partnership with OpinionWay and neuroscientist Anjali Bhatara Morard.
📊 260000 sessions on club pages (with sound activated)
🧠 Accurate assessment of user experience, brand image and purchase intent
🎯 Particularly strong impact on core target: visitors intending to join a gym rated their experience +9 points higher with sound activated
🎙 Why does sound change the game?
Sound captures, engages and transforms. It activates powerful emotional and cognitive levers that directly influence engagement and conversion.
The proof? Fitness Park decided to keep its sound design after the experiment. When an innovation generates sales, there's no turning back 💸.
Consult the complete and discover how sound can boost your e-commerce conversions.