Fitness Park

A first in the world of fitness and digital experience: in partnership with Fitness Park, an immersive sound environment was integrated into the brand's website to enhance user engagement and create a more intuitive and memorable journey. Designed using a precise and custom sonic strategy developed by Ircam amplify, this initiative redefines how sound can elevate web navigation. More than just sound effects, the audio design forms a seamless part of the user experience, guiding visitors with auditory cues and reinforcing the brand’s energetic identity. Ircam amplify conducted a groundbreaking study to concretely measure the impact of sound on user experience and conversion. The results speak for themselves: +7% in conversion rates, a 33% reduction in bounce rate, and a 45% increase in time spent on the site. This sound-enhanced experience makes browsing more interactive and enjoyable, turning each visit into a dynamic and engaging moment.

Explore the study conducted as part of this project, along with the key performance indicators.

https://www.fitnesspark.fr/

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